Social Engagement

Social Engagement: Using Friends of Friends

It’s a Social world out there on the frontier better known as the World Wide Web.

If you’re a business, you need to be “Linked In” to your colleagues, business partners and groups, and of course, their associated networks.

If you’re a business, you need to be “Liked” or “Recommended” on Facebook.

It seems that online social networks have become a de facto substitute for word of mouth referrals, long associated as the best possible recommendation you could get.

And having mentioned word of mouth…If you’re in business, you need to be “Followed” on Twitter because we all know that the world is just waiting to learn what you have to opine in 140 characters or less.

We’ve only covered 3 of the countless ways to establish a social presence on the web. If you’re in business and reading this, you need to be thinking about establishing your online social presence. Consider this illustration (click on it for a larger version)

As you can see, Online Social Media can be categorized into 4 primary groups and countless sub-groups. We like focus on the first 3 groups (although we’ve been known to stray into the Gaming Networks to deploy target-specific marketing messages for our clients).

  1. Social Networks
  2. Sharing Networks
  3. Publishing Networks
  4. Gaming Networks

When Saint George recommends a Social Strategy for your firm, we also present a detailed plan to get your program running, how to maintain it once it has been launched and what you should expect in terms of search engine ranking improvements. Our approach is very systematic and follows a well-established methodology that translates into higher search rankings, improved site traffic, and more importantly, a more engaging user experience for your visitors.

As we stated at the beginning of this page: It’s a Social world out there on the frontier better known as the World Wide Web and if you’re a business with and have an Internet presence, you need to be prepared and have all of your web-social P’s and Q’s set-up and ready to engage and capture your next great client.